It's a curious thing when you start your own company. Everyone seems to have strong feelings on what you need to do. Some a-holes even told me that if things don't work out that "at least I gave it a good shot". What is that all about?
I have new-found sympathy for all the pregnant women in the world as they always seem to get bombarded with a bevy of unwanted and unsolicited advice. I'm not sure how they are able to keep their cool and let the intrusions roll off their back...for me, it would probably be face punching time.
But, again, I digress.
Sometimes I find it really amusing to think of myself as an entrepreneur as I don't feel that I have the particular skill set to be, well, entrepreneurial. If you live in Silicon Valley, then you probably already have a good idea of what I am talking about. I am not a genius by any means. I don't consider myself to be all that creative or innovative and those are such strong components for what makes up (at least in my mind) a successful entrepreneur. I'm not kidding when I say I have a hard enough time just spelling the damn word, so how can I actually be one?
What I do have is an infectious amount of enthusiasm. If you have ever seen one of my workshops then you definitely know exactly what I mean. I'm not a professory-type instructor. I am very animated and walk around the room, I tend to use my hands when I talk, and I also laugh a lot. I'm certain it would look very comical if you were to peek through a classroom window and see me presenting with out having the audio to go with it. Let's face facts, I can be a tad spastic. I like to think that it also makes me pretty memorable.
When I began Catherine Coaches, I really thought that a majority of my income would come from personal coaching. One of the main reasons I began my company was to address the specific needs of people living, working, and loving in the San Francisco Bay Area. I figured my days would be pretty busy with my dating coach services. In case you haven't noticed (sarcasm), there are a disproportionate amount of techie types of people in Silicon Valley. They tend to be super smart and are great with numbers and tangible objects, but not so great with people. There are also a really high number of people who have Asperger's but are what you would call "high functioning". This is where I had predicted I would be most valuable. People who want to make connections with others and be successful at dating, but they don't seem to be able to interpret social cues, tone of voice, body language, or facial expressions. If you are reading this and certain people come to mind, please feel free to send them my way. Since I haven't really advertised my business other than using social media, I know that many people aren't even aware of my dating coach services.
One aspect that has come as a business surprise to me is that about 75% of my dating and sex coaching clients are men. I've always been someone who gets on better with men than women so I don't find working with a mostly male clientele to be a challenge. I can basically summarize their needs into 4 main queries:
- How do I become more confident and approach women?
- Is my penis size big enough?
- Am I good in bed?
- Am I gay?
What I have learned in the first 2 years of my business is that many, many people are plain lazy. Not only are many clients resistant to make any sort of meaningful change in their life to achieve what they desire, they often don't want to do anything that, in their mind, is work. My best suggestion to this type of client is that they should seek out the services of a really good matchmaker. If you are willing to pay for it, matchmakers are a wonderful resource because they can basically do the work for you. They put you in front of people where a positive outcome is highly probable.
The other thing I've learned when it comes to my business it that I am a sex educator at heart. It is where I excel, what I truly love to do, and I never get tired of answering sex related questions. Clients who come to me have a really positive outcome because they are highly motivated and often have very tangible coaching goals.
Probably my 2 most favorite clients have been people who fall outside a traditional mold, what ever that is. One was toying with the idea of gender fluidity and I have conducted coaching sessions where they have been female for one session, and male for another. The other client never really self identified as being gay and they came to me to get insights on how to approach the opposite sex and then how to have sexual relations with them without feeling like they were totally clumsy and awkward.
Overall, my business has far exceeded any expectations I had put on myself. I truly and sincerely love my job and am living my passion. I have also come to really appreciate fan mail and I'm getting better when people recognize me from my blog/twitter/facebook/website.
Please accept my heartfelt and enthusiastic thanks for being so supportive of my work! I am working on an AMAZING giveaway to thank YOU for being part of my world. I don't have all the details and prizes worked out just this minute, but trust me, they are going to be fabulous.
Big hugs all around!
Don't forget that I LOVE blog comments, and am hoping you will become a little more interactive and play with me on my blog. Are you up for it?
Also, please excuse (although continue to share) the multiple share buttons below, I'm having some technical issues with my blogging platform.